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Our Story


Established in Cape Town in 1993 with its first multi-branded store called Riga Boutique.                                                            
Riga Boutique has grown and developed over the years, to incorporate much famous                 Victoria Wharf Shopping Centre
brands such as MaxMara, Gerard Darel, Eva Kayan, NYDJ, and Devernois, to name
but a few.

We opened our first MaxMara single brand store in 2001 in Hyde Park Johannesburg.
A second MaxMara store was opened in V&A Waterfront in 2007.

In January 2016 Riga Boutique was re-launched as Emilia, to match our vision and mission
statement. We continuously strive for excellence in serving our customers with
the best-personalized shopping experience and unique product offering.

The rebranding of our original store to Emilia coincided with the launch of our online store in 2016 and the introduction of an exciting French brand called
Devernois for the first time in South Africa.

At Emilia, we currently stock MaxMara and Devernois where we believe that our range of
luxurious clothing and accessories make us the destination of choice for the discerning
woman of good taste and style.